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Meeting Date:
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9/28/2023 - 6:00 PM
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Category:
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Purchasing
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Type:
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Action
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Subject:
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11.28 Award of Advertising Services Contract 9788
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Strategic Plans:
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Priority 1.1 1.1 Organize and align departments and resources to support district priorities, strategies, and initiatives. Priority 1.4 1.4 Attract and recruit highly effective and qualified staff who are excellent matches for the district, develop a pipeline of candidates for hard-to-fill areas, and provide support to all employees that enables and empowers them to fulfill their role in our mission. Priority 3.4 3.4 Establish an array of ongoing and diverse opportunities for staff, parents, students, and partners to plan for strategies to connect
learning to students’ lives and promote student learning in the community.
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Enclosure
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Extraordinary Unspecifiable Services Form
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File Attachment:
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Summary:
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WHEREAS, proposals were electronically received on Friday, September 1, 2023 after public advertisement for Advertising Services. Request for proposals were issued to nineteen (19) vendors with fifteen (15) vendors responding; and
WHEREAS, the Newark Board of Education is authorized to enter into an agreement for extraordinary unspecifiable services in accordance with N.J.S.A.18A:18A-5a (2); and
WHEREAS, the Newark Board of Education seeks contractors to provide various cost effective and efficient advertising and marketing campaigns across a variety of platforms including, radio stations within the Newark, New Jersey and tri state area broadcast range, social media, public transportation, billboards, and television commercials; and
WHEREAS, proposals were evaluated by staff members of the Newark Board of Education and the committee selected the finalists identified below as the best qualified vendors based on their response to the District’s request for proposal; and
WHEREAS, the Newark Board of Education will obtain campaign specific written quotations from the awarded vendors for each advertising project; and
WHEREAS, the contract is for a two (2) year period of October 1, 2023 through September 30, 2025 with an option to renew for one (1) successive two (2) year period; and
WHEREAS, the recommendation for award of term contracts has been reviewed and approved by Nancy Deering, Director of Board Relations and Interim Director of Communications.
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Funding :
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Subject to the availability of funds.
10-11-xxx-xxx-500/592-xxx-xxx-xxx
20-20-xxx-xxx-500/800-xxx-xxx-xxx
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Recommendation to the Board:
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NOW THEREFORE BE IT RESOLVED that the Newark Board of Education accepts and approves the award of term contracts for Advertising Services for a two (2) year period commencing October 1, 2023 through September 30, 2025 with an option to renew for one (1) successive two (2) year period as follows:
A. A4 Media LLC/ Altice USA, Long Island City, NY at a cost not to exceed $250,000.00
B. AdTime Marketing Inc, Skokie, IL at a cost not to exceed $100,000.00
C. AR James & Company Ltd/ AR James Media, Mantoloking, NJ at a cost not to exceed $500,000.00
D. Clear Channel Outdoor, New York, NY at a cost not to exceed $75,000.00
E. Comcast Cable Communications Management LLC dba Effectv, Philadelphia, PA at a cost not to exceed $100,000.00
F. iHeartMedia Entertainment Inc., New York, NY at a cost not to exceed $400,000.00
G. Impact Consulting Enterprises LLC, Newark, NJ at a cost not to exceed $350,000.00
H. Intersection Media, LLC, New York, NY at a cost not to exceed $1,000,000.00
I. Lamar Advertising of Penn, New York, NY at a cost not to exceed $500,000.00
J. Outfront Media, Fairfield, NJ at a cost not to exceed $1,500,000.00
K. Spanish Broadcasting System Inc., New York, NY at a cost not to exceed $100,000.00
L. Success Advertising Inc. dba SCG Advertising & Public Relations, Whippany, NJ at a cost not to exceed $200,000.00
M. Univision Holdings, Teaneck, NJ at a cost not to exceed $500,000.00
N. Newark Public Radio Inc. dba WBGO, Newark at a cost not to exceed $50,000.00
EXPLANATION: To provide cost effective and efficient advertising and marketing campaigns across a variety of platforms.
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Approvals:
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Recommended By:
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Signed By:
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Sherelle Spriggs - Senior Purchasing Manager
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Signed By:
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Ty-Shanique Addison - Principal Fiscal Analyst
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Signed By:
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Nancy J Deering - Acting Director Communications
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Signed By:
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Valerie Wilson - School Business Administrator
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Signed By:
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Roger León - Superintendent
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Vote Results:
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| Original Motion | Member Daniel Gonzalez Moved, Member Josephine Garcia seconded to approve the Original motion 'NOW THEREFORE BE IT RESOLVED that the Newark Board of Education accepts and approves the award of term contracts for Advertising Services for a two (2) year period commencing October 1, 2023 through September 30, 2025 with an option to renew for one (1) successive two (2) year period as follows:
A. A4 Media LLC/ Altice USA, Long Island City, NY at a cost not to exceed $
B. AdTime Marketing Inc, Skokie, IL
C. AR James & Company Ltd/ AR James Media, Mantoloking, NJ
D. Clear Channel Outdoor, New York, NY
E. Comcast Cable Communications Management LLC dba Effectv, Philadelphia, PA
F. iHeartMedia Entertainment Inc., New York, NY
G. Impact Consulting Enterprises LLC, Newark, NJ
H. Intersection Media, LLC, New York, NY
I. Lamar Advertising of Penn, New York, NY
J. Outfront Media, Fairfield, NJ
K. Spanish Broadcasting System Inc., New York, NY
L. Success Advertising Inc. dba SCG Advertising & Public Relations, Whippany, NJ
M. Univision Holdings, Teaneck, NJ
N. Newark Public Radio Inc. dba WBGO, Newark'. Upon a Roll-Call Vote being taken, the vote was: Aye: 7 Nay: 0. | | The motion Carried 7 - 0 | | | | | Josephine Garcia | Yes | | Dawn Haynes | Yes | | A'Dorian Murray-Thomas | Yes | | Hasani Council | Yes | | Daniel Gonzalez | Yes | | Crystal Williams | Yes | | Allison K. James-Frison | Yes | |
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